Increasingly, companies are using prizes; perhaps as a marketing tool or as part of a format on-line or on TV. This is distinct from gambling which is tightly regulated in the UK and in most jurisdictions.

The laws relating to this area are under constant review and we are finding more clients are bumping up against this area of law – and discovering its complexity.

Our team has substantial international experience in advising on lawful games and competitions. We can also advise on gambling regulation. Seeking advice early on gives us a greater ability to work with you to come up with the best solution.

Finally, if you are using customer data, eg names and addresses, then of course you’ll need to comply with the data protection laws.